LABORATORY GROUP

Café Budapest

arts festival

In 2011 the Budapest Autumn Festival received a new name: Café Budapest Festival of Contemporary Arts.

In this matter it tries to link the city’s cafés with cultural programmes and intends to reach younger adults and foreigners.

We developed a new logo and communication identity for Café Budapest with the main motive of a coffeehouse: the sugar cube. It’s as simple as that.

A white cube. Entirety. Freedom. Hollow, yet full of possibilities.

 

These cubes served as building bricks to raise our communication platform. For this we created a series of prints where each piece referred to an art form. Among others was the QR-code print available for smartphones which offered a mobile programme guide updated every single day.

Unexpected, but joyful news: our „Dancer” print has been included in the poster collection of the Hungarian National Gallery because of „its imaginative design and value of contemporary art”.