LABORATORY GROUP

Volvo

beyond city limits

It’s going to drive you mad if you miss our new app produced for Volvo Hungary.

Passion driven project combining cross category elements featuring the new Volvo V40 launch along with an inland tourism guide.

case study

the ultimate discovery experience

The ‘Beyond the city with Volvo’ app offers an ultimate discovery experience by demonstrating not only the latest Volvo V40 cross country look and feel but the country itself. So users do not just cross but stop by at sightseeing spots and hidden tourist jewels Hungary has to offer. And it is not all. We made sure that, the map based Volvo tourism guide includes gaming features as well, rewarding participating Facebook and Foursquare users.

For those who only wish to escape for an imaginary ride a complimentary site was created featuring the sight and sound of nature. Can’t ask for more as an agency having a super supporter client on board who translates the company’s mission into real action. With such passion behind it was no wonder that the Volvo V40 was nominated for 2013 World Car of the Year. So fasten your seatbelt and enjoy the ride discovering the beauty of Hungary and let’s see which country is next, we will keep you posted!