LABORATORY GROUP

GE Healthcare

bitfection

Play with JAVA codes!

GE Healthcare wanted to launch a recruitment campaign for Java developers in 2014. The target group has a reputation of living in a closed world: they don’t watch TV, listen to radio or read newspapers, and they can’t be reached via online ads either. They don’t respond to job offers and most of them don’t even have a proper CV. One thing they do like is difficult games. So we created a challenging one to recruit them: Bitfection.

Case Study