LABORATORY GROUP

Muzzia

CD funeral

Muzzia’s new era can only begin when the old era officially ends

Muzzia, the new and biggest online music source in Hungary was launched with an event: the funeral of its ancestor…

The CD.

On the day of the event, the gathering crowd marched down the most important avenue of Budapest, Andrássy út to arrive to a main downtown square of the city where the farewell ceremony was held. Citylight posters and a series of video banners (featuring famous Hungarian musicians) invited people to take part in the mourning march and ceremony.