IKEA e-Folder set is a downloadable icon set which helps people get organized.
Download the ‘e-Folder set’ and furnish your screen so it feels like home. Switch the boring, uniform folders and organize your virtual documents in a stylish way. Just a few clicks and your “cold” Desktop will become a comfy, transparent storage unit where you can easily find everything.
With the help of e-Folder set the products are integrated into a single, useful content which allows users to experience the advantages of IKEA orgaziners.
The campaign has been generated 90.000 + unique downloads and a memorable presence in online media all over the world, including a great article in Time magazine’s Tech Section. The campaign brought us our first One Show, New York Festival, Clio and LIA award.