LABORATORY GROUP

Budapest Festival Orchestra

Musical Citylight

Season ticket for youngsters

Budapest Festival Orchestra issued a new season ticket, Szupertrió, targeting youngsters who love music.

There is one thing young music-lovers all have in common while going about their business: their earphones… A series of 12 ‘musical citylights’ were placed out at busy bus stops, where they had a few minutes of waiting anyway. People could plug into the citylights with their own earphones and get a taste of what the orchestra offered that season.

Case Study