New day, new light

An iconic name back in the spotlight

Tungsram, one of Europe’s most iconic lighting brands, has entered an exciting new phase in its history with the acquisition of GE Lighting’s Europe, Middle East, Africa and Turkey lighting business, along with the global automotive operations. The heritage of Tungsram is innovation. The name has changed, but not the principle: finding new opportunities for innovation in products and services.

As the brand is building its brand new corporate identity, we became part of Tungsram’s story by designing new communications for it. From solutions like print ads, packaging designs or the complete light mapping of the HQ, we’re doing a lot. Of course, in innovative ways.