LABORATORY GROUP

Curtiz

Street casting

Meet Curtiz face to face in a casting situation.

The task was to create a promotion campaign for the premiere of the film, “Curtiz”, centered around the iconic director, Michael Curtiz. The idea was to let people meet the director and experience his infamous personality.

We made an interactive citylight, portraying the director at work: meet Curtiz face to face in a casting situation, right on the street.

CURTIZ - Street casting