The Samsung 9000 3D LED TV is the slimmest TV today. It’s as well-designed as an art piece.
Consumer goods, as an art piece = pop art.
Pop artist who loved television = Andy Warhol.
Andy Warhol with 3D television = Andy Warhol 3D Exhibition.
So our idea was to place 30 Samsung 3D TV sets in Hungary’s greatest and most well-known museum – the Museum of Fine Arts -, each displaying a work of Andy Warhol, in a way you’ve never seen it before.