Muzzia, the new and biggest online music
source in Hungary was launched with an event:
the funeral of its ancestor…
The CD.
On the day of the event, the gathering crowd
marched down the most important avenue
of Budapest, Andrássy út to arrive to a main
downtown square of the city where the farewell
ceremony was held. Citylight posters and
a series of video banners (featuring famous
Hungarian musicians) invited people to take part
in the mourning march and ceremony.