Héra, the sub-brand of the paint brand Trilak,
was newly positioned as a ‘source for inspirations’,
because of it huge variety of colours.
The idea for the print campaign arose from
the insight that “people actually go to paint
shops showing objects / vegetables / clothes they like
the color of, and would like to have it on their walls”
… By showing interesting objects on the brush,
we not only communicate that ideas can come
from anywhere but also that all possible colours
are available in the Héra range.
By showing interesting objects on the brush,
we not only communicate that ideas can come
from anywhere but also that all possible colours
are available in the Héra range.
