Budapest Bank

lelkes emese

Thank you Emese, but...

When Budapest Bank realized it was time to transform their brand they knocked on the door of the Laboratory offices. We gladly took the opportunity and created a creative framework with a focus on the bank’s inside life. The characters became popular soon.

Emese was chosen as the most popular advertising character of the last 25 years by Kreatív professional advertising magazine.

The Emese case