The goal of this campaign was to promote
K&H’s mobile app whose many functions include
buying passes and tickets for public transportation.
To communicate how fast and easy it is
to use the app, we turned to the bus stations
and the tram itself.
In the stations passengers could read a “long”
sentence: buying a ticket with K&H+ roughly
takes as much time as going through these words.
On the side of tram 4-6 it stands:
Only 4-6 clicks to buy a ticket!